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VF AzerCredit Won Hear My Voice Heat 2 Award

VF AzerCredit Won Hear My Voice Heat 2 Award


This year VisionFund celebrates its tenth year of operation by honoring its clients throughout the year with a series of profiles celebrating their achievements.

Founded in 2003, VisionFund was envisaged as a ‘global capital fund’ to manage a supply of lending capital that could be moved from country to country in support of World Vision’s humanitarian efforts. The mission was later expanded and today includes a network of microfinance institutions in 36 developing countries around the world including Africa, Asia, Latin America and the Caribbean, the Middle East and Eastern Europe.

Lending money is like lending hope, a positive view of how one’s life can dramatically improve when income is generated through running a business. Understanding that the strength of our work lies in the stories of our borrowers, VisionFund started to release special profiles of microfinance customers from around the globe. On its special edition anniversary web page VisionFund, describing the lives of its long-time customers, illustrates how they used their first loans and how this action has changed the lives of their children, families and communities. To read all the stories of this range please visit www.visionfund.org/2154/about-visionfund/ten-year-anniversary .

Along with stressing out the impact of the 10-year activity, VisionFund has launched its first communication awards under the name Hear My Voice.  “Using our tone of voice, we want our MFI communication and marketing teams to share their stories on how we are helping children, families and communities live fulfilling lives outside of poverty.” – this call for sharing the impact of our long-term endeavors with the general public in a more vivid form, has mobilized communication teams from all VisionFund institutions to demonstrate and improve their ability to use writing, video and photography skills and to become an award winner of 2013.

Thus, VF AzerCredit has won Hear My Voice Heat 2 Award for creating a Photo Story told through the eyes of a child. This is a creative and effective way of telling a story that captures the personality of the child in fewer words and more pictures. The story itself can be viewed herefrom.

To see more photos of this kind please visit www.flickr.com/photos/visionfund

VF AzerCredit is willing to share more and more inspiring stories to richly communicate the impact of microfinance and would wish to receive such stories from the general public as well to understand how our work is accepted in a wider scale.
April 2013

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